Form Activity & Analytics

The Analytics page shows you some overall statistics and info about your form. To get to your form's Analytics page:

  1. Log in and go to Forms.
  2. To the right of the form, hover over Entries.
  3. Click Analytics from the drop-down menu.
  4. Click on Pageviews, Entries, Conversion Rate, Error Score, and Average Time to see the available metrics.

Available Metrics

Metric
Description
PageviewsThe number of times your form is visited or loaded—either when someone visits a link to the form or when a page your form's embedded in is loaded.
EntriesThe number of entries submitted. We break entries down by location (region, country, and city), as well as by operating system and browser type. We also track some basic referrals so you can see how people arrived at your form. This is really helpful if you have the same form embedded on multiple pages and you want to see which page is the most successful.
Conversion RateThe number of entries divided by the total number of pageviews. This gives you an idea of how effective your form is at getting users to view it, fill it out, and submit it. A low conversion rate can be a good indication that you may need to make some tweaks.
Error ScoreThe total number of errors divided by the number of successful submissions. Errors include things like field validation or not filling out required fields. A high error rate might mean you should make some changes to your form. Or maybe you find people make more errors at night, or on Friday afternoons—you can use that information to adjust how and when you distribute or promote your forms.
Average TimeThe average time it takes people to complete your form—from the moment the page loads to when they submit the form.
Why don't I see Analytics for my report? If you don't see the Analytics option in the Entries drop-down menu, contact us and we'll get that taken care of for you right away!
The Analytics page shows you some overall statistics and info about your form. Click on Pageviews, Entries, Conversion Rate, Error Score, and Average Time to see the available metrics.

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